Kwan Neads



Creative Process

This project looks to explore the nature in which modern day millennials create. Design doesn’t happen from A-Z and despite the models which exist, they are somewhat out of touch with the way people create in this age. Through my own creative process, I have attempted to create something that people can relate to and hopefully help others to get through their creative block. 


Sophie describes herself as a Human Venn Diagram; an amalgamation of multiple disciplines, experiences and interests. She has always had a passion for understanding people and how this can be reflected in her design work. For the duration of her study, she has been able to work in a large banking corporation in customer service as well as interning at their in house studio to explore both the designer and the client side of the creative industry. This has enabled her to gain experience and better understanding for work after university.


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