Alain De
(co-designed with Joshua Bryan Ong)

Our project was created in collaboration with Alain De, a local jewellery brand based in Auckland. The work explores how design thinking can be used to adapt a brand's business model to suit the circular economy. By doing so, our aim was to improve Alain De's customer experience, ensuring that every customer interaction touchpoint with the brand was well considered. We created a 'product as service' model, where customers pay a monthly fee to rent jewellery from the collection and exchange them for new styles at any time. When jewellery is exchanged, Alain De recycles the materials and uses them to create future collections. This extends the product lifecycle and creates a sustainable model that suits the fast-growing circular economy.

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Siobhon is a designer dedicated to creating meaningful and purposeful experiences across digital and print platforms. Her thoughtful and attentive attitude towards work derives from her multi-cultural Maori-Chinese background, instilling values of integrity, community, and determination. Siobhon uses design as a tool to understand human interactions to deliver enjoyable experiences that reach beyond aesthetics.


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