Daffodil Day Campaign & KFitness Rebrand
(co-designed with Shannon Casey)

Daffodil Day - Our campaign is both an awareness and launch campaign. It tells consumers about the PayWave option that The Cancer Society, along with ANZ (official sponsor), offers for donating on Daffodil Day in New Zealand. We have also created a more permanent PayWave kiosk which will be available to use throughout the entire month of August, including Daffodil Day. Our goal is to increase donations on Daffodil day by making it as easy as possible for people that don’t carry cash to donate to The Cancer Society. 

KFitness – Kate Irvine is a nutritional coach and personal trainer who has branched out to create her own training business called KFitness. We worked closely with Kate to re-create a brand and image that better represented her.


Kate is an aspiring art director; her creative partner is Shannon Casey, a copywriter. Kate has a passion for creativity, especially design and advertising. She is very driven with her work and enjoys solving problems creatively. Outside of design and advertising, Kate enjoys going to the beach, surfing and hanging out with friends.


Get in touch: kbuchan42@hotmail.com

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