This Is

It is not uncommon for young creatives to have no idea what design is, with 94.74% of University Design students saying they found the Design and Creative industry to be broader and further reaching since starting their studies. I provided a solution to this issue by developing a social media app. ‘This Is” will encourage education about the diversity and importance of Design and create an engaged Design community of Secondary and Tertiary students within New Zealand. Accompanying the app, I created an animated advertisement that will generate excitement and encourage users to take Design education into their own hands.


Hope is a multi-disciplinary communication designer and illustrator based in Auckland, New Zealand. She loves all aspects of design and visual communication and is particularly passionate about areas of branding, graphic design and illustration. By the time you read this, Hope will have awoken from her exhibition-induced coma, ready to handle all your design needs, especially when you’re reconsidering hiring the guy who designed the JB Hi-Fi website.


Get in touch: hopewmcconnell@gmail.com

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